PaperFoam® packaging for Ben & Anna Deocreme
For the natural personal care brand Ben & Anna, packaging isn’t just protection, it’s an extension of their values. PaperFoam® developed a custom solution that supports the brand’s ethical mission while adding a soft, modern touch to the product experience.
Minimal waste, maximum care
Ben & Anna believes that personal care and planetary care go hand in hand. Their natural deodorant line reflects that mindset, and needed packaging that would do the same. In collaboration with JM Nature, we developed a custom PaperFoam® solution that protects the product, expresses the brand and fully aligns with its sustainable values.
Designed to feel good, inside and out
Ben & Anna’s round deodorant containers are designed to be held, opened and reused. The outer packaging had to complement that tactile quality while also standing out on the shelf. The result is a soft-textured, lightweight PaperFoam® shell that fits snugly around the spherical product. Its form is simple and efficient, while the colour choice adds calm, freshness or energy, depending on the variant.
The minimalist sleeve highlights what matters: natural ingredients, compostable packaging and a clean design. It lets the product speak without distraction, yet offers enough branding flexibility for colour coding and seasonal lines.
Less impact, more character
This PaperFoam® packaging is made from renewable materials and is fully industrially compostable. It’s produced using minimal energy, without sacrificing structure or style. Despite its gentle appearance, it offers solid protection and a unique unboxing experience that feels personal and purposeful.
The round format posed technical challenges, but also offered an opportunity. It allowed us to showcase how adaptable PaperFoam® can be, from square trays to sculpted spheres.
Honest materials for a conscious brand
This is where form meets ethics. The Ben & Anna deodorant range shows how sustainable packaging doesn’t have to compromise on aesthetics or practicality. With PaperFoam®, the outside reflects the inside: clean, thoughtful and better for the world it’s made in.
